If you’re looking for an unbiased natural beauty app that is committed to helping consumers identify the potential risks associated with the personal care products, then look no further.
Think Dirty is an app to help you identify “clean” from “green washing”.
It not only tells you the exact content of the product but also gives you shelf rating as to how clean your skincare cabinets are. To top it off, they also give you alternative product suggestions if they find that your current product could do better with a healthier substitute.
The following below is a scale of their Dirty Meter™:
I was surprised to find that my adored Aveeno was rated a “5” on a scale of 1 (does not contain any known controversial or harmful ingredients) -10 (ingredients with serious long term health impacts). I’ve always known the brand for being all natural and organic for some reason. I guess their product positioning and brand image had contributed to that. Truly green-washing at its best.
Aveeno… truly green washing at its best.
I started obsessively scanning all my products that I found laying around the apartment. Some products (especially by smaller brands) that are not sold in the US or Canada may not be recognised by the app. When this happens an “N/R” would appear which simply means, “Ingredients Not yet Rated”. These are the items in which you would have to manually key in their system, I guess if there are more people scanning the same barcode – keen to find out more about the product then they would eventually add it onto their database.
I started searching for other brands and found out that the majority of Laura Mercier are rated a 7 to a 9! Which is really shocking! It baffles me that such a high profile company would produce such low quality (toxic) products.
I’ve been using their products for years and now feel that I should boycott the brand. I feel that it only takes one person to create a catalyst for change. Hopefully more people would rebel against unethical mainstream brands – forcing them to come to their senses and actually start producing products that matter vs. products for the sake of profit-making.