Let’s Think Dirty!®

Dirty App

If you’re looking for an unbiased natural beauty app that is committed to helping consumers identify the potential risks associated with the personal care products, then look no further.

Think Dirty is an app to help you identify “clean” from “green washing”.

It not only tells you the exact content of the product but also gives you shelf rating as to how clean your skincare cabinets are. To top it off, they also give you alternative product suggestions if they find that your current product could do better with a healthier substitute.

The following below is a scale of their Dirty Meter™:

Think DIrty Ap

I was surprised to find that my adored Aveeno was rated a “5” on a scale of 1 (does not contain any known controversial or harmful ingredients) -10 (ingredients with serious long term health impacts). I’ve always known the brand for being all natural and organic for some reason. I guess their product positioning and brand image had contributed to that. Truly green-washing at its best.

Aveeno… truly green washing at its best.

I started obsessively scanning all my products that I found laying around the apartment. Some products (especially by smaller brands) that are not sold in the US or Canada may not be recognised by the app. When this happens an “N/R” would appear which simply means, “Ingredients Not yet Rated”. These are the items in which you would have to manually key in their system, I guess if there are more people scanning the same barcode – keen to find out more about the product then they would eventually add it onto their database.

Think Dirty Laura Mercier

I started searching for other brands and found out that the majority of Laura Mercier are rated a 7 to a 9! Which is really shocking! It baffles me that such a high profile company would produce such low quality (toxic) products.

I’ve been using their products for years and now feel that I should boycott the brand. I feel that it only takes one person to create a catalyst for change. Hopefully more people would rebel against unethical mainstream brands – forcing them to come to their senses and actually start producing products that matter vs. products for the sake of profit-making.



6 Comments Add yours

  1. Sabiscuit says:

    I want to love Juice Beauty and have so many of their products in my archive. However, they always break me out. I haven’t used Laura Mercier but their ingredients list is enough to make me say, “no”.

    Liked by 1 person

    1. Hi Sabiscuit,

      I’ve never tried Juice Beauty though and thanks for sharing your experience. I don’t think I’ll be trying the brand anytime soon as I have severely sensitive skin. Your skin is smarter than you think and it’s good that you listen to it. On the think Dirty App Juice Beauty is considerably “clean” (average score 0-4 on the Dirty Meter) and Laura Mercier is at the polar opposite. So if you have a reaction with Juice Beauty then better stay clear of the latter.

      x RNF

      Liked by 1 person

      1. Sabiscuit says:

        Thanks. I use My Skin’s Friend and Mad Hippie products. I scrutinise the ingredients before purchasing and I speak directly to the makers if I have any concerns. I haven’t had any problems and my skin is over the top reactive.

        Liked by 1 person

      2. Thank you for your suggestions. I’ll look into both of these brands. Hopefully they are both available in the UK.

        Liked by 1 person

      3. Sabiscuit says:

        They’re available through the websites (www.myskinsfriend.com and http://www.madhippie.com) and through third party sellers like Amazon and Ebay. Let me know how you go with using them. Warm regards. xo

        Liked by 1 person

  2. I’ll try get hold of them soon and will be sure to keep you updated. Prolly have to finish up some of the newly purchased Ren Skincare first 😀


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