Glossier is all the hype right now. Especially with their latest “revolutionary” Wowder that promises HD coverage catered for every skin tone. The brand is literarily everywhere on Instagram.
Personally, I feel that Glossier is a brand done right. The way the brand was founded, the way they “innovate” products, to they way they gets influential “reps” to market their brand. The brand, founded by Emily Weiss started gathering buzz with her blog, “Into the Gloss”.
Glossier has garnered a lot more attention especially after having raised over $35 million in funding from venture capitalists. They plan to not only open physical retail stores but also intend to bring their brand global. The brand now is available in US and Canada. They’ll soon be available in UK (opening an office in London soon), France in 2018 (ouais, le France)… and soon, world domination.
If Glossier is not yet available in your country then the following dupes that we found may just help soothe your Glossier cravings:
1. Brow Boy vs. NYX Cosmetics’ Tinted Brow Mascara
Glossier’s Brow Boy retails at $16 ( 0.11 oz/ 3.12 g ) while NYX’s version retails at a £6 (0.22oz / 6.5ml). I personally love the NYX version. It not only has more product but is cheaper and is available at Boots stores nationwide.
2. Milky Jelly Cleanser vs Ren’s Evercalm Gentle Gel Cleanser
Milky Jelly retails at $18 (177ml) while Ren’s version retails at £17 (150ml). Ren’s EverCalm gel cleanser does a fantastic job at cleansing makeup. Both products can be used on dry skin and doubles up as a makeup remover. If you have sensitive skin, you could opt for Ren’s EverCalm Cleansing Milk also at £17 which would leave your skin more hydrated). Personally, I feel that Khiel’s Calming Cleanser has a closer consistency to Milky Jelly but I would not recommend the product as it contains SLS and parabens. Go Clean!
4. Cloud Paint vs PIXI Sheer Cheek Gel
Cloud Paint retails at $18 (10ml / 0.33oz) while PIXI’s Sheer Gel retails at £14 (13.3ml / 0.45oz). PIXI Sheer Gel is available at Target (US) and CultBeauty, M&S, Debenhams and PIXI stores nationwide (UK). It also comes in 4 shades.
5. Haloscope vs. Maybelline’s Master Strobing Stick
Haloscope retails at $22 (0.19 oz / 5.5 g) while Maybelline Master Strobing Stick retails at $9.90 / £7.99 (0.24oz / 6.8g). Currently buy 1 + 2nd at half price at Boots. Score!
6. Invisible Shield SPF30 vs Rohto’s Skin Aqua Sarafit UV Essence SPF50+ PA++++
Invisible Shield retails at $34 (30ml) while Biore UV Aqua Rich Watery Essence SPF50+/PA++++ retails for $10.20 (80ml) (Amazon.com which includes shipping). Both have a clear gel consistency that feels hydrating on application. As according to my Japanese friend, clear gel sunscreen is nothing new in the Japanese market. I remember reading somewhere that there are K-Beauty versions too. She also mentioned that Shiseido’s Anessa Perfect UV Sunscreen SPF 50+ PA++++ (retailing at $24.99 (60ml) on Amazon.com) is also worth checking out as it has become very popular in Asia.
7. And lastly…Wowder vs Make Up For Ever’s HD Microfinish Powder
Wowder retails at $22 (0.25 oz / 7.2 g) while Make Up For Ever’s HD Microfinish Powder retails at $36 / £24.50 (0.30oz / 8.5g). The only main difference is the Make Up For Ever’s version is a translucent Loose Setting Powder (colourless) – I think they have coloured versions to choose from as well. HD Microfinish is both soft and lightweight you can’t feel it on your skin. Similar to Wowder, it also has a light-reflecting ingredient that gives your skin the appearance of a “soft-focus” filter over fine lines and pores. They both use “trampoline” nettings which minimises mess.
Hope you’ll get to satiate your cravings with these “dupes”.
Psss: If you’re still keen on getting Glossier products- here’s a link for 10% off your first order